When I founded Edify, it was not because I had all the answers about education. It was because I was, and still am, endlessly fascinated by the questions.
How do teenagers really think? What drives one student to light up about a subject while another struggles with it? Why does one thrive under pressure while another needs a completely different approach? Those questions captivated me at the start, and they still drive our work today.
Over the years we have learned that the real breakthroughs happen when you get curious about each student as a whole person. We do not just look at grades or test scores. We ask what makes them laugh, what keeps them up at night, what they would change about the world if they could. That is where the real work begins.
But here is what I believe most strongly: students do not exist in isolation. Behind every teenager is a family navigating this journey too. Parents often tell us they feel like they are watching their child through frosted glass. They can see the outline, but the details feel unclear. That gap is where we come in.
This conviction is the reason I wrote my book, Before the Letter Arrives: A Counselor’s Case For Seeing Your Child Clearly. It is my fullest attempt to give parents an honest framework for closing that gap, and to make the case that the most important work of these years is not optimizing an application. It is seeing your child clearly before the pressure arrives.
Our approach is not based on gut feelings or one size fits all formulas. We blend objective data with subjective insight, drawing from psychology, research, and years of hands-on experience to honor both the science of learning and the art of human connection.
Wherever a student starts, we meet them exactly where they are. Our counseling is built around three pillars: their current growth trajectory, their genuine interests, and their readiness for college level challenges. Every student has potential waiting to be unlocked, and our job is to create the conditions for it to flourish.
What makes Edify different is our team to one model. Instead of a single counselor trying to be everything to everyone, your student benefits from our collective expertise: academic planning, personal development, college strategy, and everything in between. It is mentorship by design, not by chance.
Ultimately, we are not just helping students get into college. We are helping them discover who they are, what they care about, and how they want to contribute to the world. Because when students feel truly understood, they do not just succeed. They soar.
We can do better together, and I am honored to be part of your family’s journey.
Peter Ye Founder,
Edify Educational Consulting
Author of Before the Letter Arrives
From first-choice acceptances to unexpected perfect fits – hear how our students found their way to the schools where they truly belong
After my first meeting with Peter, I was very hesitant to begin working with him. Why should I need counseling for my life when none of my other friends did? However, my parents were insistent on going back for a second meeting, a decision I am more than grateful for in retrospect. I went to counseling with Peter a second time, and a third…
— University of Redlands, Global Business Scholarship
— USC Architecture Trustees Scholar
— University of Texas, MD Anderson Cancer Center
Peter’s experience and expertise were integral elements to my successful college application process. Familiar with both the UC personal insight prompts and supplemental essays of many private universities, Peter helped me craft responses that were seamlessly tailored to each college’s defining characteristics. In addition to the technical skills,…
Under Peter’s guidance, I successfully received offers from 8 universities and, with Peter’s guidance, chose Boston University. Having such results really exceeded my original expectations. My GPA wasn’t actually very high, and when I started applying, I was full of confusion and nervousness. But with Peter’s help, focusing on other strengths, and fully demonstrating my abilities in application essays, I was able to be accepted by so many universities…
Peter, thank you so much for everything you have done not only for me but my whole family! You are like family to us now! Without your help and support, I would not be where I am today: going to the college that I love. You made the process so much smoother than it would have been. As the first in the family to…
— UC Davis Animal Science
Hey Peter! I thought the decision was coming out tomorrow but I got into Rice! Thank you so much for helping me on my essays; the differences between my first ones versus my finals are huge and I really don’t think I would’ve gotten in if you didn’t help…
Hi Peter! Do you remember the first time we met each other about 2 years ago? I was not even comfortable speaking English and didn’t know what was happening in my life. Working with you for my college app was, I think, the most important moment in my life where I figured out who I am and how to be myself…
Dear Peter, we did it! After all the preparations, tests, essays, and applications, I finally got into college, and UC Berkeley no less! I have no one to thank but you for your constant support along this journey. From the first time we met to when my last application was submitted, you have always been extremely easy to talk to…
We are lucky to have your guidance last year…you are the best!…
Hey Peter! Just wanted to let you know that I got into UCLA and UC Berkeley 🙂 Thanks for all your help! I am going to Berkeley! Beyond excited :))…
You’re the one who helped me the most, so I thought you should be the first to know….I got into Yale!…
American college admissions consulting really requires expertise. Initially, we visited over 10 different agencies for consultations, and choosing you was truly the right decision. Our child was accepted to Cornell University Early Decision in early December 2021…
Thank you for everything you did to teach our son as he started this journey. We are grateful for your expertise, efforts and enthusiasm for political science and data science. Thank you also for your patience and kindness…
— Harvard University
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